Available — Relocating Abu Dhabi · June 2026

Frances Eunice U. Agustin

Business Analyst & Digital Transformation Consultant

Bridging business needs and technology solutions — relocating to Abu Dhabi, June 2026.

About

The bridge between business and technology.

Results-driven Digital Transformation Consultant with experience in stakeholder discovery, requirements gathering, workflow optimization, and business development. I serve as the bridge between business stakeholders and technical teams — translating operational pain points into scalable digital solutions. Experienced across construction, HR, retail, and logistics industries. Now targeting Abu Dhabi's growing government and private-sector digitalization initiatives.

22+
Stakeholder Workshops
4
Industries
4
Live / In-Development Projects

Core Skills

A toolkit shaped by real client engagements.

Business Requirements GatheringStakeholder DiscoveryProcess MappingBRD & Functional DocumentationUAT CoordinationUser Journey MappingWireframing (Figma)As-Is / To-Be AnalysisCross-functional CollaborationCRM/ERP Workflow UnderstandingAgile & Waterfall AwarenessClient-Facing PresentationsBusiness DevelopmentReferral Networking (BNI)

Selected Projects

Four engagements. Four industries. One operating principle.

Each project below shows the problem, my analyst process, and the artifacts I delivered.

01
In DevelopmentConstruction / PropTechProduct Conceptualizer & Business Analyst

CONSTRACK

Problem

Construction PMs in the Philippines rely on spreadsheets and group chats, causing budget overruns, missed material requests, and zero client visibility.

My Process

Independent industry research, defined 4 user personas, mapped full project lifecycle, created as-is vs to-be flows, Figma wireframes for all modules, authored BRD and functional specs, facilitated dev alignment sessions.

Deliverables

System Scope DocUser PersonasProcess Flow DiagramsFigma WireframesBRD / Functional SpecsAs-Is vs To-Be MapsUser Journey MapsDev Alignment Docs
Tools·Figma · Claude AI
02
In DevelopmentHuman Resources / SaaSBusiness Analyst

HRIS & Payroll System

Problem

Client managing HR and payroll through disconnected spreadsheets, causing salary errors and compliance risks around SSS, PhilHealth, and Pag-IBIG contributions.

My Process

Stakeholder discovery interviews with HR managers and payroll officers, researched Philippine labor law compliance, mapped 12+ manual steps for automation, created user journey maps for 3 roles, built Figma wireframes, authored BRD, coordinating UAT.

Deliverables

Stakeholder Interview NotesAs-Is Process MapsFigma WireframesBRD / Functional SpecsUser Journey MapsCompliance Research DocUAT CoordinationIssue Triage Logs
Tools·Figma · Claude AI
03
Live with ClientRetail / E-commerceBusiness Analyst & UX Researcher

Ordering Management System

Problem

Retail client managing orders via phone calls and spreadsheets — delayed processing, frequent errors, no scalability.

My Process

Discovery interviews with operations and customers, mapped full order lifecycle, defined separate flows for end customer and internal ops team, built Figma wireframes for both portal and dashboard, authored BRD, coordinated UAT through go-live.

Deliverables

Discovery Interview NotesOrder Lifecycle MapFigma Wireframes (Portal)Figma Wireframes (Dashboard)BRD / Functional SpecsUser Flow DiagramsUAT CoordinationGo-Live Sign-Off Docs
Tools·Figma · Claude AI
04
Live with ClientLogistics / Supply ChainBusiness Analyst & UX Researcher

Logistics Portal & Website

Problem

Logistics client had no digital presence — all shipment communication via calls and emails, creating high support volume and a credibility gap with enterprise clients.

My Process

Stakeholder discovery with management and ops staff, interviewed existing clients to identify top 4 information needs, researched competitor portals, mapped full logistics workflow end-to-end, designed Figma wireframes for website and client portal, authored BRD, supported UAT and post-launch issue resolution.

Deliverables

Stakeholder Interview NotesLogistics Workflow MapFigma Wireframes (Website)Figma Wireframes (Portal)BRD / Functional SpecsUser Journey MapsUAT CoordinationPost-Launch Issue Log
Tools·Figma · Claude AI

Tools & Tech

The stack behind the deliverables.

Project & Collaboration

Notion · Trello · Asana · Google Workspace

Design & Documentation

Figma · Canva · Microsoft Office

Business Systems

CRM Platforms · ERP Workflow Understanding

Data & Reporting

Excel Reporting · AI Workflow Tools (Claude AI)

Professional Background

A path built on service, structure, and systems.

Apr 2025 – Present

Digital Transformation Consultant

CITYSTYLE IT Solutions Corp

Leading stakeholder discovery, requirements gathering, and BA delivery across construction, HR, retail, and logistics clients.

2025 – Present

BNI Member

Active referral network with UAE chapters

Building cross-border professional relationships ahead of Abu Dhabi relocation.

Oct 2022 – Oct 2024

Barista & Operations

Starbucks

Operational workflow standardization, stakeholder management, and high-volume team coordination in a fast-paced service environment.

Education

Foundations in business and creative discipline.

2018 – 2022

BS Entrepreneurship — Culinary Arts Major

Miriam College

Dean's Lister · Leadership Awardee.

Let's Connect

Open to Opportunities in Abu Dhabi, UAE

Relocating June 2026 — available for interviews immediately, remote or in-person upon arrival.

© 2026 Frances Eunice U. Agustin · Crafted with intent.